For over 87 years, GNC has been one of the most well-known names in its industry, providing health and wellness products and solutions to its customers. With years of experience, the brand’s focus on innovation has not slowed down in the digital age, as it consistently strives to stay top of mind in a highly competitive market. Four years ago, GNC set out to upgrade its loyalty program based on consumer feedback indicating that frequent and potential GNC shoppers would like a more complete shopping experience. 

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